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Swatch (stylized as swatch) is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller, and a flagship subsidiary of The Swatch Group. The Swatch product line was developed as a response to the “quartz crisis” of the 1970s and 1980s, in which Asian-made digital watches were competing against traditional European-made mechanical watches.
The name Swatch is a contraction of “second watch”, as the watches were intended as casual, disposable accessories.
All Swatch watches are labelled Swiss Made.
Swiss Made embodies a concept of quality forged over many years. It includes the technical quality of watches (accuracy, reliability, water-resistance and shock-resistance), as well as their aesthetic quality (elegance and originality of design). It covers both traditional manufacturing and new technologies (micro-electronics).
Swatch: Swiss Made since 1983.