Learn more about the brand, find out the Swatch colors, and download the Swatch vector logo in the SVG file format.
Logos from the Manufacturing Industry Related to Swatch
Swatch (stylized as swatch) is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller, and a flagship subsidiary of The Swatch Group. The Swatch product line was developed as a response to the “quartz crisis” of the 1970s and 1980s, in which Asian-made digital watches were competing against traditional European-made mechanical watches.
The name Swatch is a contraction of “second watch”, as the watches were intended as casual, disposable accessories.
All Swatch watches are labelled Swiss Made.
Swiss Made embodies a concept of quality forged over many years. It includes the technical quality of watches (accuracy, reliability, water-resistance and shock-resistance), as well as their aesthetic quality (elegance and originality of design). It covers both traditional manufacturing and new technologies (micro-electronics).
Swatch: Swiss Made since 1983.