Explore the iconic Sway logo – its design, history, and visual identity.
Key information about Sway: origin, designer, industry, and logo introduction year.
| Website | sway.cloud.microsoft |
| Designer | Scott Baker |
| Agency | Pentagram |
| Country | United States |
| Industry | Software |
| Logo Introduced | 2019 |
Explore the Sway brand, discover Sway colors, and download the Sway vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
The Microsoft Sway logo features flowing turquoise gradients designed by Pentagram’s Scott Baker in 2019, capturing the fluid, dynamic nature of the web-based presentation tool. Part of the Microsoft Office family since its August 2015 general release, Sway enables users to create presentable websites by combining text and media without traditional slide-based constraints.
Microsoft Sway launched for general release in August 2015 as a new approach to creating and sharing presentations. Unlike PowerPoint’s slide-based format, Sway allows users with Microsoft accounts to combine text and media into flowing, web-native presentations stored on Microsoft’s servers. The tool pulls content from various sources including Bing, Facebook, OneDrive, and YouTube, making it easy to create dynamic, media-rich narratives without design expertise.
Pentagram’s Scott Baker redesigned the Sway identity in 2019, creating the distinctive flowing gradient mark that better captured the product’s unique characteristics. The redesign coincided with Sway’s maturation within the Microsoft ecosystem and efforts to differentiate it from both PowerPoint and previous Microsoft web tools like FrontPage and Expression Web. Available through Office for the web and via apps for Windows 10 and iOS, Sway has found audiences among educators, marketers, and professionals seeking alternatives to traditional presentations.
The Sway wordmark uses Microsoft’s Segoe UI font family, maintaining consistency with broader Microsoft Office branding while allowing the distinctive gradient mark to serve as the primary visual differentiator. The typography is clean and modern, ensuring readability across digital interfaces where Sway content appears. The flowing abstract mark works independently as an app icon or paired with the wordmark in marketing materials, always conveying the fluid, dynamic qualities that distinguish Sway from traditional presentation software.
Who designed the Sway logo? The current Sway logo was designed by Scott Baker at Pentagram in 2019, reimagining the identity to better capture the fluid, web-native nature of Microsoft’s presentation tool.
When was the Sway logo last updated? The distinctive flowing gradient Sway identity launched in 2019 through Pentagram’s redesign, replacing the original logo from Sway’s 2015 debut within the Microsoft Office family.
What do the colors in the Sway logo represent? The turquoise-to-cyan gradient represents fluidity, movement, and creative flow, visualizing Sway’s departure from traditional slide-based presentations toward dynamic, scrolling web experiences.
The Sway logo represents a software brand from United States, designed in 2019 by Scott Baker at Pentagram. Learn more on the official Sway website.
