Explore the iconic Texas State logo – its design, history, and visual identity.
Key information about Texas State: origin, designer, industry, and logo introduction year.
| Website | txst.edu |
| Country | United States |
| Industry | Education |
Explore the Texas State brand, discover Texas State colors, and download the Texas State vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
The Texas State University logo features a star design in maroon (#501214) and gold (#8d734a) representing the public research university founded in 1899, located in San Marcos in the Austin metropolitan area, serving over 38,000 students as the fifth-largest university in Texas.
Texas State University was established in 1899 as Southwest Texas State Normal School to train teachers for the growing state. The institution evolved through several name changes, becoming Southwest Texas State Teachers College in 1918, Southwest Texas State College in 1959, and Southwest Texas State University in 1969. The most significant rebrand came in 2003 when the university changed its name to Texas State University-San Marcos, and again in 2013 to simply Texas State University, reflecting its growth into a comprehensive research institution.
The university adopted maroon and gold as official colors in 1918, replacing the original orange and white. Texas State achieved “Emerging Research University” designation from the state in 2012 and is classified as an R2 Doctoral University with high research activity. The institution has grown dramatically, reaching record enrollment of 38,808 students in 2016 and offering over 200 degree programs across ten colleges. Texas State is designated as a Hispanic-Serving Institution and spent over $110 million on research in fiscal year 2022. The university’s San Marcos campus sits along the Balcones Fault between Austin and San Antonio, with an additional campus in Round Rock serving the northern Austin metropolitan area.
The Texas State logo prominently features a star, often stylized with maroon (#501214) as the dominant color and gold (#8d734a) providing accent and dimension. The star design appears in multiple variations across university communications, from athletic marks to academic department identities. Typography typically employs strong, confident sans-serif or serif typefaces that convey institutional authority and accessibility.
The maroon and gold combination creates strong contrast while maintaining warmth and approachability. These colors differentiate Texas State from other Texas public universities like the University of Texas (burnt orange) and Texas A&M (maroon and white), while still honoring shared Texan heritage. The star motif allows for creative interpretation across colleges and departments while maintaining cohesive institutional branding.
Who designed the Texas State logo? The current Texas State logo system was developed as part of the university’s 2003 and 2013 rebranding efforts, likely involving collaboration between university marketing teams and external branding agencies, though specific design credits are not widely publicized.
When was the Texas State logo last updated? The most significant updates occurred during the 2013 name change from Texas State University-San Marcos to Texas State University, which required comprehensive visual identity refinements across all university materials.
What does the star in the Texas State logo represent? The star symbolizes Texas state pride and identity while representing excellence, aspiration, and the university’s mission to serve as a leading educational institution within the Lone Star State.
The Texas State logo represents a education brand from United States. Learn more on the official Texas State website.
