The Cheesecake Factory Logo
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The The Cheesecake Factory logo contains yellow colors
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The Cheesecake Factory Incorporated is an American restaurant company and distributor of cheesecakes based in the United States. The company operates 220 full-service restaurants: 206 under The Cheesecake Factory brand, 13 under the Grand Lux Cafe brand, and one under the RockSugar Southeast Asian Kitchen brand. The Cheesecake Factory also operates two bakery production facilities—in Calabasas, California, and Rocky Mount, North Carolina—and licenses two bakery-based menus for other food service operators under The Cheesecake Factory Bakery Cafe marque. Its cheesecakes and other baked goods can also be found in the cafes of many Barnes & Noble stores.
David M. Overton, the company’s founder, opened the first Cheesecake Factory restaurant in Beverly Hills, California, in 1978. The restaurant established the future chain’s pattern of featuring an eclectic menu, large portions, and signature cheesecakes. In 2020, Fortune magazine ranked The Cheesecake Factory at number 12 on their Fortune List of the Top 100 Companies to Work For in 2020 based on an employee survey of satisfaction.
About The Cheesecake Factory
The Cheesecake Factory story begins in Detroit, Michigan in the 1940’s. Evelyn Overton found a recipe in the local newspaper that would inspire her “Original” Cheesecake. Everyone loved her recipe so much that she decided to open a small Cheesecake shop, but she eventually gave up her dream of owning her own business in order to raise her two small children, David and Renee. She moved her baking equipment to a kitchen in her basement and continued to supply cakes to several of the best restaurants in town while raising her family.
In 1972, with their children grown, Evelyn and her husband Oscar decided to pack up all of their belongings and move to Los Angeles to make one last attempt at owning their own business. With the last of their savings, they opened The Cheesecake Factory Bakery and began selling Evelyn’s cheesecakes to restaurants throughout Los Angeles. Through hard work and determination their business grew to a modest size and Evelyn was soon baking more than 20 varieties of cheesecakes and other desserts.
With great foresight and intuition, their son David decided to open a restaurant to showcase his mother’s selection of cheesecakes. Somehow he just knew that guests would enjoy a restaurant with an extensive dessert menu. It was 1978 and he opened the first The Cheesecake Factory restaurant in Beverly Hills, CA. The restaurant was an immediate success and today there are more than 200 The Cheesecake Factory restaurants around the world that share the Overton’s commitment to quality and spirit of innovation and hard work.
The "The Cheesecake Factory" appears in: Food Logos
Logos related to The Cheesecake Factory from the Restaurants Industry
Psychology of colors in the The Cheesecake Factory logo:
Yellow is ethusiasm, opportunity, spontaneity, happiness, and positivity.