TotalEnergies

Psychology of colors in the TotalEnergies logo: understanding the power of color in branding.

Red adds passion and energy to the brand. It creates an immediate impact, drawing attention and stimulating emotion. This powerful color choice helps brands stand out and create memorable impressions.

Yellow radiates optimism and energy in the brand design. It brings warmth and positivity, creating an inviting and cheerful presence. This vibrant color helps brands communicate creativity and confidence.

Blue establishes trust and professionalism in the brand identity. It brings a sense of stability and depth, helping to communicate reliability and expertise. Many successful companies choose blue to build confidence and demonstrate leadership.

Orange combines energy and warmth in the brand identity. It represents enthusiasm and adventure, creating an exciting and friendly atmosphere. This dynamic color helps brands express creativity and accessibility.

Purple adds a touch of royalty and creativity to the brand. It represents luxury and imagination, bringing both sophistication and innovation. This distinctive color helps brands stand out while maintaining elegance.

Green brings nature's balance and growth to the brand identity. It represents renewal and harmony, while conveying sustainability and progress. This color choice helps brands connect with environmental consciousness and natural wellbeing.