TurboTax Logo
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Learn more about the TurboTax brand, find out the TurboTax colors, and download a TurboTax vector logo in the SVG file format.
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TurboTax is a software package for preparation of American income tax returns, produced by Intuit. TurboTax is a market leader in its product segment, competing with H&R Block Tax Software and TaxAct. TurboTax was developed by Michael A. Chipman of Chipsoft in 1984 and was sold to Intuit in 1993. Intuit, the maker of TurboTax, has lobbied extensively against the Internal Revenue Service creating its own online system of tax filing as exist in most other wealthy countries. As part of an agreement with the IRS Free File program, TurboTax allows individuals making less than $39,000 a year to use a free version of TurboTax; a 2019 ProPublica investigation revealed that TurboTax deliberately makes this version hard to find, even through search engines, and that it deceptively steers individuals who search for the free version to TurboTax versions that cost money to use.
The "TurboTax" appears in: Software Logos Income Tax Logos Financial Software Logos
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Psychology of colors in the TurboTax logo:
Red is excitement, energy, passion, courage, attention, lust, power, love, speed, and anger. Black is power, control, authority, discipline, discretion, secrecy, ellegance, and mistery. White is safety, harmony, stability, reliability, and balance.