Twitter X corp.

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Brand information:

Website	Twitter X
Country	United States
Industry	Social Media
Year	2023

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The Twitter X logo features black color:

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X Corp. is an American technology company established by Elon Musk in 2023 as the successor to Twitter, Inc. It is a wholly owned division of X Holdings Corp., which is itself owned by Musk. The company owns the social networking service X and has announced plans to use it as a base for other offerings.

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About X corp. brand

X corp is the new name and brand of the social media platform formerly known as Twitter, which was acquired by Elon Musk in October 2022 for $44 billion. The new logo is a black-and-white “X” that replaces the iconic blue bird that has been used by Twitter since 2010.

Musk announced the rebranding on his personal Twitter account on July 24, 2023, and asked users to design a different logo that would go live worldwide if it was “good enough”. He also said that X.com, a domain name that he owned since 1999 and sold to PayPal in 2001, now redirects to Twitter.com4.

According to Musk and Twitter CEO Linda Yaccarino, X is the future state of unlimited interactivity, centered in audio, video, messaging, payments/banking, and creating a global marketplace for ideas, goods, services and opportunities5. They said that X is powered by AI and will connect users in ways that are just beginning to be imagined6.

The rebranding has received mixed reactions from users and experts, some of whom praised Musk for his bold vision and innovation, while others criticized him for abandoning Twitter’s identity and heritage. Some also pointed out that the new logo may pose legal issues for X corp, as Meta, the parent company of Facebook, trademarked an “X” logo in 2019.

Who designed the new logo of X corp?

The new logo of X corp was designed by a fan of Elon Musk, who submitted his idea on Twitter. Musk chose the design from among many suggestions and made it the official logo of the company. The fan’s name is Sawyer Merritt, and he is a prominent user and Tesla booster1. He tweeted his logo design on July 24, 2023, and Musk replied with “Going with minimalist art deco on the upper right” and thanked him for his contribution1.