2016 UEFA European Football Championship

Psychology of colors in the UEFA Euro 2016 logo: understanding the power of color in branding.

Red adds passion and energy to the brand. It creates an immediate impact, drawing attention and stimulating emotion. This powerful color choice helps brands stand out and create memorable impressions.

Blue establishes trust and professionalism in the brand identity. It brings a sense of stability and depth, helping to communicate reliability and expertise. Many successful companies choose blue to build confidence and demonstrate leadership.

White brings clarity and simplicity to the brand design. It represents purity and minimalism, creating a clean and modern aesthetic. This fundamental color helps brands communicate transparency and professionalism.

Gray provides balance and neutrality to the brand design. It represents professionalism and stability, while maintaining a contemporary feel. This sophisticated color helps brands convey reliability and maturity.