UDG Healthcare plc

Psychology of colors in the United Drug logo: understanding the power of color in branding.

Blue establishes trust and professionalism in the brand identity. It brings a sense of stability and depth, helping to communicate reliability and expertise. Many successful companies choose blue to build confidence and demonstrate leadership.

Green brings nature's balance and growth to the brand identity. It represents renewal and harmony, while conveying sustainability and progress. This color choice helps brands connect with environmental consciousness and natural wellbeing.

Yellow radiates optimism and energy in the brand design. It brings warmth and positivity, creating an inviting and cheerful presence. This vibrant color helps brands communicate creativity and confidence.

Red adds passion and energy to the brand. It creates an immediate impact, drawing attention and stimulating emotion. This powerful color choice helps brands stand out and create memorable impressions.

Purple adds a touch of royalty and creativity to the brand. It represents luxury and imagination, bringing both sophistication and innovation. This distinctive color helps brands stand out while maintaining elegance.

Gold adds luxury and prestige to the brand's image. It represents excellence and achievement, bringing a sense of quality and success. This color choice helps elevate brand perception and communicate premium value.