Explore the iconic UpKeep logo – its design, history, and visual identity.
Key information about UpKeep: origin, designer, industry, and logo introduction year.
| Website | upkeep.com |
| Country | United States |
| Industry | Software |
Explore the UpKeep brand, discover UpKeep colors, and download the UpKeep vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
UpKeep is a mobile-first asset operations management platform founded in 2014 and headquartered in Los Angeles, California, providing computerized maintenance management system (CMMS) and enterprise asset management (EAM) solutions to over 3,500 companies worldwide.
UpKeep was founded in 2014 by Ryan Chan, who recognized that maintenance teams were still relying on paper-based systems and outdated desktop software. The company pioneered mobile-first maintenance management, allowing technicians to manage work orders, track assets, and access procedures directly from smartphones and tablets in the field. This approach eliminated paperwork and enabled real-time collaboration between maintenance teams and management.
The platform gained rapid adoption across manufacturing, facilities management, hospitality, and food service industries. UpKeep has raised over $80 million in venture capital funding through multiple rounds, with major investments from Insight Partners, Mucker Capital, and others. The company expanded its product suite to include preventive maintenance scheduling, inventory management, IoT sensor integration, and advanced analytics. By 2024, UpKeep serves customers including Shell, McDonald’s, Unilever, Nestle, and thousands of small-to-medium facilities, processing millions of work orders annually and establishing itself as a leader in the asset operations management category.
The UpKeep wordmark employs a friendly, rounded sans-serif typeface that balances professionalism with approachability. The mixed case treatment with “Up” and “Keep” as distinct units reinforces the brand name’s semantic meaning while creating visual rhythm. The letterforms are clean and geometric, ensuring excellent legibility on mobile screens where maintenance technicians primarily interact with the platform.
The navy blue (#081a28) provides a sophisticated foundation that appeals to enterprise buyers and industrial environments, while the bright red (#ff3c4d) serves as an attention-grabbing accent for calls-to-action and critical alerts within the interface. The abstract symbol accompanying the wordmark suggests mechanical movement or operational flow, visually representing the platform’s core function of keeping assets and operations running smoothly. This design system works cohesively across mobile apps, web platforms, and marketing materials.
Who designed the UpKeep logo? The UpKeep brand identity was developed by the company’s internal design team in collaboration with brand consultants as the platform evolved from startup to enterprise software provider.
When was the UpKeep logo last updated? UpKeep refreshed its brand identity around 2020 to reflect its evolution from a simple mobile CMMS to a comprehensive asset operations management platform.
What does the abstract symbol in the UpKeep logo represent? The symbol suggests upward progression and continuous operation, visually communicating the platform’s mission to optimize asset performance and prevent unexpected downtime.
The UpKeep logo represents a software brand from United States. Learn more on the official UpKeep website.
