USA Today Logo
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Learn more about the USA Today brand, find out the USA Today colors, and download a USA Today vector logo in the SVG file format.
USA Today is an internationally distributed American daily, middle-market newspaper that serves as the flagship publication of its owner, the Gannett Company. The newspaper has a generally centrist audience. Founded by Al Neuharth on September 15, 1982, it operates from Gannett’s corporate headquarters on Jones Branch Drive, in McLean, Virginia. It is printed at 37 sites across the United States and at five additional sites internationally. Its dynamic design influenced the style of local, regional, and national newspapers worldwide, through its use of concise reports, colorized images, informational graphics, and inclusion of popular culture stories, among other distinct features.
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Psychology of colors in the USA Today logo:
Black is power, control, authority, discipline, discretion, secrecy, ellegance, and mistery. Blue is trust, responsability, honesty, loyality, security, relaing, calmness, and control.