Västra Frölunda IF

Psychology of colors in the Vastra Frolunda logo: understanding the power of color in branding.

Gold adds luxury and prestige to the brand's image. It represents excellence and achievement, bringing a sense of quality and success. This color choice helps elevate brand perception and communicate premium value.

White brings clarity and simplicity to the brand design. It represents purity and minimalism, creating a clean and modern aesthetic. This fundamental color helps brands communicate transparency and professionalism.

Green brings nature's balance and growth to the brand identity. It represents renewal and harmony, while conveying sustainability and progress. This color choice helps brands connect with environmental consciousness and natural wellbeing.