Viaplay is the leading Nordic video streaming service, owned by Viaplay Group, offering an extensive library of award-winning originals, international films, series, documentaries, and premium live sports. The platform has premiered over 150 original productions, establishing itself as a major creator of Nordic crime, thriller, and dramedy content that resonates globally. Viaplay operates across all Nordic countries (Sweden, Norway, Denmark, Finland, Iceland) as well as the Netherlands, providing localized content alongside international blockbuster offerings.
The service’s business model centers on subscription video-on-demand (SVOD) with multiple tiered packages. In Sweden, offerings include Viaplay Total (comprehensive sports and entertainment), Viaplay Medium, and Viaplay Film & Serier, with prices ranging from 99 kr to 699 kr per month depending on the package and ad-support level. Viaplay Sport is a flagship component, delivering over 100 hours of live sports weekly, including Champions League, FA Cup, NHL, Formula 1 qualifying, handball championships, winter sports world cups, and live golf. Subscribers can stream within the EU plus Norway and Iceland, and download most content for offline viewing on mobile devices.
Viaplay distributes content through multiple channels: direct streaming subscriptions, Amazon Prime Video Channels integration in the UK, Xfinity packages in the US, and Viaplay Select branded partnerships worldwide. The parent company Viaplay Group also operates TV channels across most markets, radio stations in Norway and Sweden, and owns Allente, a leading Nordic TV and broadband provider. The group’s shares trade on Nasdaq Stockholm under tickers VPLAY A and VPLAY B.
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