Wealthfront is an American financial technology company and pioneer of automated investing (robo-advising), headquartered in Palo Alto, California (261 Hamilton Ave, Suite 10, Palo Alto, CA 94301, US), founded in 2008 by Andy Rachleff and Dan Carroll and launched its automated investment service in 2011, with $95 billion in assets under management across more than 1.4 million clients as of May 2026. In December 2025, Wealthfront completed an initial public offering (IPO) on the Nasdaq Global Select Market under the ticker symbol “WLTH”, transitioning from a privately held company to a publicly traded financial services company.
Wealthfront integrates investing and saving products to help young professionals and digital natives build long-term wealth in any market condition, offering a software-driven platform that helps clients achieve financial goals through innovative saving, investing, borrowing, and lending products. Key products include a Cash Account earning 3.30% APY on uninvested cash (up to $150,000 balance for APY Boost) with zero account fees, free 24/7 instant withdrawals, and up to $8 million FDIC insurance through program banks, plus automated investment portfolios of expert-built, diversified ETF and bond ETF investments, zero-commission stock investing, and low-cost loans.
Wealthfront pioneered the automated investing category in 2011, handling all trades, reinvesting dividends, and helping to lower costs through a globally-diversified portfolio of automated index funds personalized for each user, with no manual trading required. The platform offers a globally-diversified, personalized portfolio of automated index funds, allowing users to save, spend, and invest through checking features with no account fees while automating investments.
