Wells Fargo
Wells Fargo logo preview
Learn more about Wells Fargo, find out the Wells Fargo brand colors, and download Wells Fargo vector logo in the SVG file format. Find related logos. Looking for a raster logo?
Brand information
Website | Wells Fargo |
Agency | Siegel + Gale |
Country | United States |
Industry | Banking and Finance |
Year | 2019 |
Rating | 91/100 (40 votes) |
Updated | Jun 11, 2024 |
The Wells Fargo logo features red yellow gray colors
This is a color scheme of Wells Fargo. You can copy each of the logo colors by clicking on a button with the color HEX code above.
About Wells Fargo & Company
(from Wells Fargo & Company press release)
Wells Fargo & Company is a diversified, community-based financial services company with $1.9 trillion in assets. Wells Fargo’s vision is to satisfy Wells Fargo customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through 7,800 locations, more than 13,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 37 countries and territories to support customers who conduct business in the global economy. With approximately 259,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 26 on Fortune’s 2018 rankings of America’s largest corporations.
As part of the campaign, the company also will introduce a new visual identity, including an evolved logo, modern stagecoach, and digitally friendly colors and tone. For the first time in Wells Fargo’s 167-year history, the campaign prominently features Wells Fargo team members helping customers with their everyday financial needs.
The evolved stagecoach is a modern icon designed to live in today’s world—it’s dynamic, innovative and fluid, and can be easily adapted for different visual contexts. As people interact in person and on screen, the brand can flex accordingly. Each element of the symbol – from the driver to the horses – tells a story of supporting customer progress. Paired with the brand’s other iconic elements – including a refreshed red and yellow, digital-first logotype, custom typeface, and a fresh brand voice – the symbol anchors a master identity system that modulates easily for customer segment or business need.
The refreshed brand has become a long-term ingredient to Wells Fargo’s success. It’s reigniting 265,000 team members, inspiring them to deliver a more seamless and personal experience for customers.
Siegel + Gale Agency Logos:
Frequently Asked Questions (FAQ) about the Wells Fargo Logo
The Wells Fargo logo is an example of the Banking and Finance industry logo from United States. According to our data, the Wells Fargo logotype was designed in 2019 in the Siegel + Gale agency. You can learn more about the Wells Fargo brand on the wellsfargo.com website.
Most logos are distributed vector-based. There are several vector-based file formats, such as EPS, PDF, and SVG. Simple images such as logos will generally have a smaller file size than their rasterized JPG, PNG, or GIF equivalent. You can read more about Raster vs Vector on the vector-conversions.com.
SVG or Scalable Vector Graphics is an XML-style markup-driven vector graphic rendering engine for the browser. Generally speaking, SVG offers a way to do full resolution graphical elements, no matter what size screen, what zoom level, or what resolution your user's device has.
There are several reasons why SVG is smart to store logo assets on your website or use it for print and paper collateral. Benefits including small file size, vector accuracy, W3C standards, and unlimited image scaling. Another benefit is compatibility — even if the facilities offered by SVG rendering engines may differ, the format is backward and forward compatible. SVG engines will render what they can and ignore the rest.
Having the Wells Fargo logo as an SVG document, you can drop it anywhere, scaling on the fly to whatever size it needs to be without incurring pixelation and loss of detail or taking up too much bandwidth.
Since the Wells Fargo presented as a vector file and SVG isn’t a bitmap image, it is easily modified using JavaScript, CSS, and graphic editors. That makes it simple to have a base SVG file and repurpose it in multiple locations on the site with a different treatment. SVG XML code can be created, verified, manipulated, and compressed using various tools from code editors like Microsoft VS Code or Sublime Text to graphic editors such as Figma, Affinity Designer, ADOBE Illustrator, and Sketch.
You can download the Wells Fargo logotype in vector-based SVG (Scalable Vector Graphics) file format on this web page.
According to wikipedia.org: "A logo (an abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark."
Logos fall into three classifications (which can be combined). Ideographs are abstract forms; pictographs are iconic, representational designs; Logotypes (or Wordmarks) depict the name or company's initials. Because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counterproductive to redesign logos frequently.
A logo is the central element of a complex identification system that must be functionally extended to an organization's communications. Therefore, the design of logos and their incorporation into a visual identity system is one of the most challenging and essential graphic design areas.
As a general rule, third parties may not use the Wells Fargo logo without permission given by the logo and (or) trademark owner. For any questions about the legal use of the logo, please contact Wells Fargo directly. You can find contact information on the website wellsfargo.com.
We strive to find official logotypes and brand colors, including the Wells Fargo logo, from open sources, such as wikipedia.org, seeklogo.com, brandsoftheworld.com, famouslogos.net, and other websites; however, we cannot guarantee the Wells Fargo logo on this web page is accurate, official or up-to-date. To get the official Wells Fargo logo, please get in touch with Wells Fargo directly or go to wellsfargo.com.
By downloading the Wells Fargo logo from the Logotyp.us website, you agree that the logo provided "as-is." All the materials appearing on the Logotyp.us website (including company names, logotypes, brand names, brand colors, and website URLs) could include technical, typographical, or photographic errors or typos.
We do not claim any rights to the Wells Fargo logo and provide the logo for informational and non-commercial purposes only. You may not use or register, or otherwise claim ownership in any Wells Fargo trademark, including as or as part of any trademark, service mark, company name, trade name, username, or domain registration. You do not suppose to share a link to this web page as the source of the "official Wells Fargo logo" Thank you.
The color red is a warm, vibrant color that is often associated with strong emotions such as passion, love, and anger. It is also often associated with power, strength, and determination. In design, red can be used to create a bold, attention-grabbing visual impact. It is also often used to represent danger or warning, as it is the color of stop signs and warning lights. In fashion, red is often used to add a pop of color to an outfit and can be used to make a statement or stand out in a crowd. The color red is also associated with love and romance, and is often used in Valentine's Day and Christmas decorations. The color yellow is a bright, cheerful color that is often associated with happiness, optimism, and sunshine. It is a warm color that is often used to create a happy and welcoming atmosphere. In design, yellow is often used to add a touch of cheerfulness and brightness to a space. In fashion, yellow is often used to add a pop of color to an outfit and can be used to create a playful, energetic look. The color yellow is also often associated with caution and warning, as it is the color of many traffic signs and warning lights. Gray is a neutral color that is typically produced by mixing equal amounts of black and white. It is often described as a "middle" color, as it sits between black and white on the color spectrum. Gray is not a primary color, but it can be mixed from other colors, such as blue, green, and red. Gray is a versatile color that can be used in a variety of contexts, from fashion to interior design. It can be paired with a wide range of colors, and can be used to create a sense of contrast or to create a cohesive look. Gray is a popular color for clothing, accessories, and home decor, and is often used as a neutral background color for websites and other digital media.
It's important to note that these associations are not universal, and different people may have different emotional responses to colors.