Wells Fargo Logo
View and download Wells Fargo vector logo in SVG file format.
About Wells Fargo & Company
(from Wells Fargo & Company press release)
Wells Fargo & Company is a diversified, community-based financial services company with $1.9 trillion in assets. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through 7,800 locations, more than 13,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 37 countries and territories to support customers who conduct business in the global economy. With approximately 259,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 26 on Fortune’s 2018 rankings of America’s largest corporations.
As part of the campaign, the company also will introduce a new visual identity, including an evolved logo, modern stagecoach, and digitally friendly colors and tone. For the first time in Wells Fargo’s 167-year history, the campaign prominently features Wells Fargo team members helping customers with their everyday financial needs.
The evolved stagecoach is a modern icon designed to live in today’s world—it’s dynamic, innovative and fluid, and can be easily adapted for different visual contexts. As people interact in person and on screen, the brand can flex accordingly. Each element of the symbol – from the driver to the horses – tells a story of supporting customer progress. Paired with the brand’s other iconic elements – including a refreshed red and yellow, digital-first logotype, custom typeface, and a fresh brand voice – the symbol anchors a master identity system that modulates easily for customer segment or business need.
The refreshed brand has become a long-term ingredient to Wells Fargo’s success. It’s reigniting 265,000 team members, inspiring them to deliver a more seamless and personal experience for customers.