Westinghouse Electric Company

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Brand information:

Website	Westinghouse
Country	United States
Industry	Electronics

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The Westinghouse logo features blue and white colors:

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Westinghouse Electric Company LLC is an American nuclear power company formed in 1999 from the nuclear power division of the original Westinghouse Electric Corporation. It offers nuclear products and services to utilities internationally, including nuclear fuel, service and maintenance, instrumentation, control and design of nuclear power plants. Westinghouse’s world headquarters are located in the Pittsburgh suburb of Cranberry Township, Pennsylvania. Brookfield Business Partners is the majority owner of Westinghouse. On March 24, 2017, parent company Toshiba announced that Westinghouse Electric Company would file for Chapter 11 bankruptcy because of US$9 billion of losses from nuclear reactor construction projects. The projects responsible for this loss are mostly the construction of four AP1000 reactors at Vogtle in Georgia and the Virgil C. Summer plant in South Carolina. Westinghouse filed for Chapter 11 bankruptcy protection on March 29, 2017.

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History of the Westinghouse Logo

In the early 1960s, Westinghouse Electric Corporation was a major player in the American industrial landscape, ranking as the fourteenth largest industrial company in the country. It produced a diverse array of electronics, serving industries ranging from nuclear power and public transportation to household appliances. With a growing global presence and a catalog of over 300,000 product lines across 60 divisions, the company recognized the need for a cohesive design strategy to maintain a consistent and recognizable image across all its operations.

To address this, Westinghouse brought in architect and industrial designer Eliot Noyes in 1960 as a consultant director of design. His mission was to shape the company’s identity through a comprehensive and forward-thinking design program called “Image by Design.” This initiative aimed to reflect the corporation’s philosophy and commitment to excellence during a time of rapid development and expansion.

The program focused on creating a unified and authentic representation of the company, emphasizing quality, performance, and innovation. To achieve this, Noyes enlisted renowned graphic designer Paul Rand—known for his work on IBM’s iconic visual identity—to lead the development of Westinghouse’s visual identity, ensuring it conveyed a modern and advanced image.