Explore the iconic Wrike logo – its design, history, and visual identity.
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Key information about Wrike: origin, designer, industry, and logo introduction year.
| Website | wrike.com |
| Country | United States |
| Industry | Technology |
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The Wrike logo features a bright green abstract mark suggesting forward momentum and interconnected workflows, paired with clean modern typography. Founded in 2006 by Andrew Filev, Wrike serves over 20,000 organizations worldwide with its cloud-based project management and collaboration platform.
Wrike was founded in 2006 by Andrew Filev, a Russian-born entrepreneur who previously co-founded the customer service software company TouchSupport. Filev identified a gap in the market for flexible, cloud-based project management tools that could serve both small teams and large enterprises without requiring complex implementation. The name “Wrike” was chosen for its memorability and lack of meaning in any language, allowing the brand to define its own identity globally.
The company launched initially as an email-based collaboration tool but quickly evolved into a comprehensive work management platform. Wrike gained early traction with marketing teams, creative agencies, and professional services firms that needed visual project tracking, resource management, and client collaboration capabilities. The platform distinguished itself through customizable workflows, Gantt charts, Kanban boards, and integrations with over 400 business applications including Salesforce, Adobe Creative Cloud, and Microsoft Teams. In 2019, Wrike surpassed $140 million in annual recurring revenue and was serving over 20,000 customers across 140 countries.
In January 2021, Citrix acquired Wrike for $2.25 billion, seeing the platform as essential to its vision for the future of work. Despite the acquisition, Wrike has maintained its brand identity and continued operating as a distinct business unit. Major clients include Siemens, Ogilvy, Walmart, Estée Lauder, and Hootsuite, spanning industries from manufacturing to entertainment to retail.
The Wrike logo combines a distinctive abstract mark with a clean, lowercase sans-serif wordmark that conveys approachability and modernity. The typeface features rounded terminals and consistent stroke weights that maintain legibility across digital interfaces and marketing materials. The bright green serves as the primary brand color and dominates the product interface, where it highlights active projects, due dates, and completed tasks. The mark’s geometric construction allows it to function as an app icon, loading animation, and decorative element throughout the user experience. The overall design system emphasizes clarity and reduces visual noise—a philosophy that extends from the logo through the entire product design.
Who designed the Wrike logo? The logo was developed through Wrike’s internal design team in collaboration with external branding consultants, though specific designer credits have not been publicly disclosed.
When was the Wrike logo last updated? The current green abstract mark and lowercase wordmark were refined around 2016-2017 as part of a broader rebranding to position Wrike as an enterprise-grade platform suitable for large organizations.
What do the colors in the Wrike logo represent? The vibrant green represents growth, productivity, and positive momentum—the outcomes that effective project management and collaboration deliver to teams and organizations.
The Wrike logo represents a technology brand from United States. Learn more on the official Wrike website.
