World Wildlife Fund for Nature Logo
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The World Wide Fund for Nature (WWF) is an international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment. It was formerly named the World Wildlife Fund, which remains its official name in Canada and the United States.
WWF is the world’s largest conservation organization, with over five million supporters worldwide, working in more than 100 countries and supporting around 3,000 conservation and environmental projects. They have invested over $1 billion in more than 12,000 conservation initiatives since 1995. WWF is a foundation with 55% of funding from individuals and bequests, 19% from government sources (such as the World Bank, DFID, and USAID) and 8% from corporations in 2014.
WWF aims to “stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.” The Living Planet Report has been published every two years by WWF since 1998; it is based on a Living Planet Index and ecological footprint calculation. In addition, WWF has launched several notable worldwide campaigns, including Earth Hour and Debt-for-Nature Swap, and its current work is organized around these six areas: food, climate, freshwater, wildlife, forests, and oceans.
WWF received criticism for its alleged corporate ties and has been reprimanded for supporting eco-guards that hounded African forest dwellers in the proposed Messok Dja national park in the Republic of the Congo.
For nearly 60 years, WWF has worked to help people and nature thrive.
As the world’s leading conservation organization, WWF works in nearly 100 countries. At every level, we collaborate with people around the world to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live.
WWF works to help local communities conserve the natural resources they depend upon; transform markets and policies toward sustainability; and protect and restore species and their habitats. Our efforts ensure that the value of nature is reflected in decision-making from a local to a global scale.
WWF connects cutting-edge conservation science with the collective power of our partners in the field, more than one million supporters in the United States and five million globally, as well as partnerships with communities, companies, and governments.
Today, human activities put more pressure on nature than ever before, but it’s also people who have the power to change this trajectory. Together, we can address the greatest threats to life on this planet and protect the natural resources that sustain and inspire us.