Yandex N.V. is a Russian Dutch-domiciled multinational corporation providing over 70 Internet-related products and services, including transportation, search and information services, eCommerce, navigation, mobile applications, and online advertising. The firm is registered in Schiphol, the Netherlands as a naamloze vennootschap, but the company founders and most of the team members are located in Russia. It primarily serves audiences in Russia and the Commonwealth of Independent States, and also has 18 commercial offices worldwide. The firm is the largest technology company in Russia and the largest search engine on the Internet in Russian, with a market share of over 52%. It also has the largest market share of any search engine from Europe and the Commonwealth of Independent States and is the 5th largest search engine worldwide after Google, Baidu, Bing, and Yahoo!. Its main competitors on the Russian market are Google, Mail.ru, and Rambler.
Both the computer and Yandex logos included a square shape with a slight dark diagram. The square shape was broken into two sections. In the left part, dark letters on the white foundation could be seen, while the correct part contained white letters on the red foundation. On account of the CompTek logo, the organization name was broken into “Comp” and “TEK.” in the event of Yandex, the central box housed the letter “я” (“ya”) in the Cyrillic content, while the subsequent box housed the lettering “index” in the Latin letter set.
In examination with the parent logo, Yandex highlighted a more splendid shade of red. The letters were somewhat more slender. You may ask why the name of the internet searcher included letters from the two unique contents. It ends up, initially “Yandex” was made up as a truncation signifying “one more indexer.” The word was utilized as a name for innovation and was given in Latin letters because it was saved to a PC document (and “Yandex” was the name of this record).
When the venture formed a web index, its makers chose to carry the truncation nearer to its Russian roots. They composed the primary letters in the Cyrillic content along these lines, utilized in the Russian letter set.
1997 – 1999
The new symbol was created in 1997 by the planning firm Art. Lebedev Studio, which has been liable for the advancement of the logo from that point onward. This was the logo utilized right now of the authority dispatch of the web index on 23 September 1997.
This one saved the two-box structure. Presently, there was some profundity in the plan: the case on the left had all the earmarks of being somewhat nearer to the peruser, while the correct square shape appeared to have gone in reverse. The red filling was taken out. The principal letters were given in red, while the remainder of the word was dark. The letters were striking, “я” being somewhat more significant than the rest.
1999 – 2004
On account of CompTek, the two-section structure was gainful. As the organization name was hard to articulate (and retain) in light of the consonant group (MPT), it was typical that the word was broken into two significant parts to clarify and recall. “Yandex,” on the other hand, was quite simple to articulate. Likewise, it couldn’t be broken into significant parts – it was somewhat a solitary entirety. Thus, the two-section structure didn’t fit – Yandex required an alternate methodology. As the web internet searcher ended up being a monumental achievement, the requirement for a logo that would be more expert and unmistakable than the former one arose. By and by, the plan was created in Art. Lebedev Studio. The 1999 logo has gotten a work of Art. While there have been few updates from that point forward, the symbol’s general style has stayed unaltered.
The 1999 logo disposed of any crates or different components separated from the actual letters. The primary letter (Cyrillic), which was presently essentially higher than the remainder, was given in red. The content “index” was in the dark. The plan highlighted a serif type.
2004 – 2016
The change was highly unobtrusive and included just the subtleties of the glyphs. The letters turned into somewhat more slender and less breathtaking. Every one of the letters on the logo was given in the Cyrillic content and a sans serif text style. Notwithstanding the essential logo, an entire arrangement of renditions was created by the word’s declension worldview in the Russian language.
2021 – Today
The essential Yandex logo has consistently been the one in Russian as in this country; the internet searcher creates at the very least 51 of all hunt traffic. Notwithstanding, as the Russian symbol would be unimaginable and indecipherable for the English-talking local area, a worldwide variant has been created.
It is comparative in style however looks somewhat perkier than the first one because the two top bars on the “Y” have various lengths. The lone glyph present in both the variants is the “e” which looks pretty comparative.
Psychology of colors in the Yandex logo: understanding the power of color in branding.
Black provides power and elegance to the brand identity. It represents sophistication and authority, creating a strong visual presence. This timeless color choice helps brands communicate premium quality and exclusivity.
Red adds passion and energy to the brand. It creates an immediate impact, drawing attention and stimulating emotion. This powerful color choice helps brands stand out and create memorable impressions.
Frequently Asked Questions (FAQ) about the Yandex Logo
The Yandex logo is one of the Yandex logos and is an example of the internet industry logo from Russia. According to our data, the Yandex (Яндекс)
logotype was designed in 2021 for the internet
industry. You can learn more about the Yandex brand on the yandex.com website.
SVG (Scalable Vector Graphics) is a modern vector-based file format that allows graphics to remain sharp and clear at any resolution. Unlike pixel-based formats like PNG and JPEG, SVG uses mathematical equations to define shapes, which ensures that the image does not lose quality no matter how much it is resized.
In addition to scalability, SVG offers other benefits, such as support for animations and interactive elements. It can be styled with CSS and manipulated with JavaScript, making it a powerful choice for web design. Many brands prefer SVG for their logos because it ensures a consistent, high-quality appearance across different screen sizes and devices.
Furthermore, SVG files are typically smaller in size compared to high-resolution raster images, which helps websites load faster and improves search engine rankings. For these reasons, SVG is a popular format for logos and branding elements.
To open and edit an SVG logo file, there are several tools available, each catering to different needs. If you're looking for professional design software, Adobe Illustrator, CorelDRAW, and Affinity Designer provide advanced vector editing capabilities. These programs allow precise adjustments to logo shapes, colors, and effects.
For those who prefer working online, platforms like Figma and Vectr enable you to edit SVG files without the need for software installation. These online tools are particularly useful for quick modifications and collaborative design work.
Developers and coders can also modify SVG files using text editors such as Visual Studio Code, Sublime Text, or Notepad++. Since SVG files are XML-based, they can be edited directly in code format to adjust properties like colors, gradients, and animations.
If you need to convert an SVG file to another format, free tools like Inkscape or Convertio can help you export it as PNG, JPEG, or PDF, depending on your requirements.
A logo, also known as a logotype, is a visual representation of a brand, company, or organization. It is one of the most essential components of brand identity, helping to establish recognition and credibility in the market.
Logos can be categorized into different styles. Some brands use wordmarks, which feature only the brand name in a unique font, such as Google or Coca-Cola. Others opt for lettermarks, which are abbreviated initials, like IBM or NASA. Iconic logos use symbols or graphics to represent the brand, as seen in the Apple logo or Nike’s swoosh. Combination marks blend text and symbols, such as the Adidas or Burger King logos.
The goal of a logo is to create a memorable and easily recognizable symbol that conveys the values and personality of a brand. A well-designed logo should be simple, scalable, and effective across various mediums.
Colors play a crucial role in how a brand is perceived by consumers. Different colors evoke different emotions and associations. For example, blue is often linked to trust and professionalism, making it a popular choice for financial and tech companies. Red is associated with excitement and urgency, commonly used in food and retail brands. Green is linked to nature, health, and sustainability, making it ideal for eco-friendly businesses.
When designing a logo, selecting the right colors can help reinforce a brand’s message and attract the target audience. A well-chosen color scheme enhances brand recognition and differentiation in the market.
To create a timeless logo, designers should focus on simplicity, versatility, and brand relevance. A simple logo is more memorable and recognizable, ensuring it remains effective across different platforms and media. Avoiding overly trendy elements helps prevent the design from becoming outdated too quickly.
Versatility is also key—logos should look great in both color and black-and-white formats, and they should be scalable without losing quality. Lastly, ensuring that the logo reflects the brand’s core values and identity makes it more enduring in the market.
