Yandex (Яндекс)

Yandex N.V. is a Russian Dutch-domiciled multinational corporation providing over 70 Internet-related products and services, including transportation, search and information services, eCommerce, navigation, mobile applications, and online advertising. The firm is registered in Schiphol, the Netherlands as a naamloze vennootschap, but the company founders and most of the team members are located in Russia. It primarily serves audiences in Russia and the Commonwealth of Independent States, and also has 18 commercial offices worldwide. The firm is the largest technology company in Russia and the largest search engine on the Internet in Russian, with a market share of over 52%. It also has the largest market share of any search engine from Europe and the Commonwealth of Independent States and is the 5th largest search engine worldwide after Google, Baidu, Bing, and Yahoo!. Its main competitors on the Russian market are Google, Mail.ru, and Rambler.

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History of the Yandex Logo

Both the computer and Yandex logos included a square shape with a slight dark diagram. The square shape was broken into two sections. In the left part, dark letters on the white foundation could be seen, while the correct part contained white letters on the red foundation. On account of the CompTek logo, the organization name was broken into “Comp” and “TEK.” in the event of Yandex, the central box housed the letter “я” (“ya”) in the Cyrillic content, while the subsequent box housed the lettering “index” in the Latin letter set.

In examination with the parent logo, Yandex highlighted a more splendid shade of red. The letters were somewhat more slender. You may ask why the name of the internet searcher included letters from the two unique contents. It ends up, initially “Yandex” was made up as a truncation signifying “one more indexer.” The word was utilized as a name for innovation and was given in Latin letters because it was saved to a PC document (and “Yandex” was the name of this record).

When the venture formed a web index, its makers chose to carry the truncation nearer to its Russian roots. They composed the primary letters in the Cyrillic content along these lines, utilized in the Russian letter set.

1997 – 1999

The new symbol was created in 1997 by the planning firm Art. Lebedev Studio, which has been liable for the advancement of the logo from that point onward. This was the logo utilized right now of the authority dispatch of the web index on 23 September 1997.

This one saved the two-box structure. Presently, there was some profundity in the plan: the case on the left had all the earmarks of being somewhat nearer to the peruser, while the correct square shape appeared to have gone in reverse. The red filling was taken out. The principal letters were given in red, while the remainder of the word was dark. The letters were striking, “я” being somewhat more significant than the rest.

1999 – 2004

On account of CompTek, the two-section structure was gainful. As the organization name was hard to articulate (and retain) in light of the consonant group (MPT), it was typical that the word was broken into two significant parts to clarify and recall. “Yandex,” on the other hand, was quite simple to articulate. Likewise, it couldn’t be broken into significant parts – it was somewhat a solitary entirety. Thus, the two-section structure didn’t fit – Yandex required an alternate methodology. As the web internet searcher ended up being a monumental achievement, the requirement for a logo that would be more expert and unmistakable than the former one arose. By and by, the plan was created in Art. Lebedev Studio. The 1999 logo has gotten a work of Art. While there have been few updates from that point forward, the symbol’s general style has stayed unaltered.

The 1999 logo disposed of any crates or different components separated from the actual letters. The primary letter (Cyrillic), which was presently essentially higher than the remainder, was given in red. The content “index” was in the dark. The plan highlighted a serif type.

2004 – 2016

The change was highly unobtrusive and included just the subtleties of the glyphs. The letters turned into somewhat more slender and less breathtaking. Every one of the letters on the logo was given in the Cyrillic content and a sans serif text style. Notwithstanding the essential logo, an entire arrangement of renditions was created by the word’s declension worldview in the Russian language.

2021 – Today

The essential Yandex logo has consistently been the one in Russian as in this country; the internet searcher creates at the very least 51 of all hunt traffic. Notwithstanding, as the Russian symbol would be unimaginable and indecipherable for the English-talking local area, a worldwide variant has been created.

It is comparative in style however looks somewhat perkier than the first one because the two top bars on the “Y” have various lengths. The lone glyph present in both the variants is the “e” which looks pretty comparative.

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