Yokogawa Electric

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Brand information:

Website	Yokogawa
Country	Japan
Industry	Electrical Equipment

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The Yokogawa logo features yellow and black colors:

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Yokogawa Electric Corporation is a Japanese multinational electrical engineering and software company, with businesses based on its measurement, control, and information technologies. It has a global workforce of over 19,000 employees, 84 subsidiary and 3 affiliated companies operating in 55 countries. The company is listed on the Tokyo Stock Exchange and is a constituent of the Nikkei 225 stock index. Yokogawa pioneered the development of distributed control systems and introduced its Centum series DCS in 1975. Some of Yokogawa’s most recognizable products are production control systems, test and measurement instruments, pressure transmitters, flow meters, oxygen analyzers, fieldbus instruments, Manufacturing Execution Systems and Advanced Process Control.

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History of the Yokogawa Logo

Yokogawa’s journey began in 1915 when Dr. Tamisuke Yokogawa established it as an electric meter research institute in Tokyo. By 1920, it had grown into Yokogawa Electric Works. In 1933, the company expanded into producing aircraft instruments and controllers, and after World War II, it took its first steps toward becoming a global business by opening an office in New York.

The 1960s marked Yokogawa’s entry into the industrial analyzer market, including the development, production, and sale of vortex flowmeters. During the 1970s, the company established its first manufacturing plant outside Japan in Singapore, set up a sales office in Europe, and became one of the pioneers in introducing distributed process control systems.

In 1983, Yokogawa merged with Hokushin Electric Works, entering the high-frequency measuring instrument sector. This merger aligned with the company’s strategy to diversify and unify its corporate image to reflect its growing number of affiliates and subsidiaries. This effort aimed to create a cohesive image and standardized marketing approach that would strengthen Yokogawa’s global presence.

Under the guidance of Japanese art director Rei Yoshimura, supported by designers from XICO, Fuki Ito, and typographer Taro Yamashita, Yokogawa developed a new corporate identity. This culminated in the publication of its formal corporate identity manual in 1986. The centerpiece of this initiative was a new logo, described as a “flag-like image.” It symbolized Yokogawa’s values and ideals, serving as a unifying emblem for its employees and a lodestar representing the company’s societal obligations and purpose.

At a time when Japanese industrial equipment manufacturers struggled to establish strong corporate identities, Yokogawa’s efforts stood out, presenting a unique leadership opportunity in the industry.