Zojirushi

Zojirushi logo preview:

Learn more about the Zojirushi brand, find out the Zojirushi colors, and download a Zojirushi vector logo in the SVG or PNG file formats. Find related logos and with similar colors.

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Brand information:

Website	Zojirushi
Country	Japan
Industry	Electronics

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The Zojirushi logo features red and blue colors:

This is a color scheme of Zojirushi. You can copy each of the NO SUBTITLE logo colors by clicking on a button with the color HEX code above.

Zojirushi, a renowned Japanese company specializing in high-quality kitchen appliances. The site showcases a diverse range of products, including rice cookers, bread makers, coffee makers, and vacuum insulated bottles. Zojirushi is particularly noted for its innovative Induction Heating (IH) rice cookers, which offer various healthy cooking options and make meal preparation effortless. The website also features recipes, cooking tips, and articles that celebrate food culture, enhancing the user experience by providing valuable resources for both novice and experienced cooks.

History of the Zojirushi Logo

Zojirushi, established in 1918 in Japan’s Osaka region, began as one of many thermos manufacturers. By 1964, it had risen to become an industry leader. From 1960 to 1980, the company worked to maintain this position by prioritizing innovation—such as introducing the first electric thermos—and broadening its operations to include household electrical appliances.

In 1984, Zojirushi collaborated with PAOS and DENTSU to develop a new corporate identity program aimed at refreshing its image for the “post-thermos” era. The program highlighted the company’s efforts to expand its industrial role.

The name “Zojirushi” was chosen as the foundation for a new corporate symbol, representing the company’s four key values: innovation, technical expertise, modern design, and global appeal. The corporate identity program also focused on two main objectives: creating a cohesive visual identity centered on the new symbol and fostering greater employee alignment with the company’s evolving vision.