Toyota Motors Logo
Toyota Logo Preview
Discover the unique color palette of Toyota Motors , and learn more about the brand's history and values. Download the Toyota logo in both vector SVG and raster PNG formats for your next project. Our FAQs provide additional insights into the brand's visual identity and guidelines. Elevate your design with the distinctive colors and logo of the Toyota brand.
Toyota Motors Brand Information
The Toyota logo incorporates red gray black colors, which form its distinct color scheme:
Explore the Toyota color scheme, and easily replicate each of the Toyota Motors logo colors by clicking on the corresponding button above displaying its HEX code.
The Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. In 2017, Toyota’s corporate structure consisted of 364,445 employees worldwide and, as of December 2019, was the tenth-largest company in the world by revenue. Toyota is the largest automobile manufacturer in the world followed by Volkswagen, based on 2020 unit sales. Toyota was the world’s first automobile manufacturer to produce more than 10 million vehicles per year, which it has done since 2012, when it also reported the production of its 200 millionth vehicle. As of July 2014, Toyota was the largest listed company in Japan by market capitalization and by revenue. Toyota is the global market leader in sales of hybrid electric vehicles, and one of the largest companies to encourage the mass-market adoption of hybrid vehicles across the globe.
About the Toyota logo
The Toyota brand represents Toyota tenets of quality, reliability and durability. It also stands as a symbol to inspire people around the world to go to the places and do the things they’ve always dreamed of.
The staging platform is how Toyota refer to the Toyota emblem when shown in the red surround. The staging platform allows the emblem to be anchored and impactful. The staging platform should always be locked up with Toyota, Let’s Go Places or vehicle name artwork, as provided in the Logo section. Vehicle logos are used when marketing a specific Toyota vehicle and are to be used in all print, digital and OOH communications. While vehicle-specific badges are displayed on dealer-available vehicles—each having its own specific style—these marketplace badges should never be used in marketing communications. Rather, the following vehicle logos should be used.
Note that a select few vehicle logos are designed using all capital letters to speak to the outdoor adventure market and demographic or for acronyms (e.g., RAV4). Always use the logo art provided and never manually typeset the vehicle name.
History of the Toyota Logo
The Toyota Logo and some History behind this auto monster. One of the top automakers on the planet, Toyota has been selling a wide scope of vehicles since the organization was established in 1939. The Japanese vehicle producer sold over 8.5 million vehicles in 2016 and got more than $2.3 billion. In this article, we’ll take a gander at the Toyota Logo and its historical backdrop and the job the logo has played in the organization’s amazing achievement.
This History of Toyota
For all their achievement in the car business, Toyota didn’t begin selling vehicles. In any event, the organization that Toyota was an auxiliary of didn’t. All things being equal, the organization, at that point known as Toyoda Automatic Loom Works, begun selling materials and programmed looms. In the mid-1930s, be that as it may, the Japanese government started encouraging Toyoda to venture into car creation to supply the country’s progressing battle with China. Kiichiro Toyoda, the child of the organization’s author, headed out to Europe to explore the complexities of vehicle creation, and in 1934 the organization delivered its first Type A motor. After one year, Toyoda was fabricating its first vehicle, the Model AA traveler vehicle.
Soon after that, the car-producing wing of Toyoda Automatic Loom Works turned into its organization, named Toyota. The clarification behind the change in a solitary letter was how, in the Japanese spelling of the word, the new name comprised eight strokes—a fortunate number in Eastern culture.
During the Second World War, Toyota committed the entirety of its endeavors to assembling basic trucks utilized by the Japanese military. Associated powers perceived the commitment Toyota was putting forth to the Japanese conflict attempt and booked a bombarding assault on their production lines that would have likely injured the youthful organization. Notwithstanding, in a stroke of favorable luck for Toyota, the conflict finished before the assault could be done.
With the conflict over, however, Toyota confronted numerous difficulties. The Japanese economy was disabled, and Toyota went through quite a while near the very edge of insolvency. Notwithstanding this, the organization hung on and gradually started to grow. Before the finish of the 1960s, Toyota had sent out its one-millionth car.
Today, Toyota has cut out an enormous portion of the worldwide car market by selling moderate, eco-friendly trucks, vehicles, and SUVs. Likewise, it is the second most beneficial organization in Japan, coming in behind individual Japanese vehicle maker Mitsubishi. Which job, however, did Toyota’s logo play in the organization’s prosperity, and how could it happen?
The Toyota Logo
The primary logo for Toyota occurred as the aftereffect of a public rivalry. During this opposition, the name “Toyota” was recommended to supplant the name “Toyoda.” The organization went with the opposition’s aftereffects, changing its name to Toyota and picking a blue and red, precious stone molded image as the organization’s absolute first logo.
This logo served the organization until 1989, when Toyota revealed another logo to honor the 50th commemoration of the organization. This new logo included three separate ovals joined together and are the logo utilized by the organization right up ’til the present time. As indicated by Toyota, architects went through five years building up the new logo to guarantee that the plan would be all around acknowledged on the whole of the organization’s numerous global business sectors.
Toyota appeared the new logo on their extravagance vehicle, the Celsior, in October of 1989. Soon after that, the new logo was found on each Toyota vehicle underway.
Plan Elements of the Toyota Logo
The Toyota logo may show up moderately shortsighted from the start, be that as it may, it contains a few energizing and novel plan components. To see the importance behind the Toyota logo, one need look no farther than Toyota’s clarification:
“The two opposite ovals inside the bigger oval address the core of the client and the core of the organization. They are covered to address a commonly useful relationship and trust between one another. The covering of the two opposite ovals inside the external oval represents “T” for Toyota, just as a controlling wheel, addressing the actual vehicle. The external oval represents the world accepting Toyota. Every oval is formed with various stroke thicknesses, like the “brush” workmanship known in Japanese culture.”
Moreover, Toyota set out to plan a logo that would be quickly conspicuous and report the presence of a Toyota vehicle out and about. To do this, Toyota planned the logo to look similar when seen regularly and when seen inversed (as it would be when seen through a back see reflect). This is a particularly noteworthy accomplishment while considering the wide range of various messages the logo figures out to join. Indeed, even today, the Toyota logo stands unrivaled as possibly the most unpredictably planned logos in the auto business. Toyota is a great illustration of an organization that has set a gigantic measure of significance on its logo plan.
The Popularity of the Toyota Logo
Despite every one of its triumphs, since the commencement of the Toyota logo, the seal has never produced the same incredible degree of fame as the Ford and Chevrolet logos; however, maybe it is somewhat out of line to analyze the ubiquity of the Toyota logo to two contenders as saturated with custom and public allure as Ford and Chevy. Even though there probably won’t be close to as numerous shirts and caps showing the Toyota logo, the plan has still achieved the entirety of its expected purposes. Toyota figured out how to plan a basic logo with a mind-boggling message. They additionally figured out how to plan a logo that would be conspicuous and engaging, taking all things together of the numerous nations they sell vehicles in.
Finally, one incredible demonstration of the prevalence of the Toyota logo and the significance the organization puts on it is the whole pages committed to the logo’s plan and history on Toyota’s site. A visit to these pages leaves no uncertainty about the pride Toyota has for its logo and is another phenomenal illustration of the worth a decent logo configuration can have.
The "Toyota Motors" appears in: Automotive Logos
Browse through a variety of logos associated with Toyota from the Automotive Industry, and find inspiration for your own branding or design projects:
The Psychology of Colors in the Toyota Logo: Understanding the Power of Color in Branding.
Red is excitement, energy, passion, courage, attention, lust, power, love, speed, and anger. Black is power, control, authority, discipline, discretion, secrecy, ellegance, and mistery. Gray is neutrality, formality, depression, dignity, and elegance.