Bank of America Logo
View and download Bank of America vector logo in SVG file format.
History of the Bank of America logo
(from Bank of America press release)
Bank of America today announced a new brand positioning focused on the question, “What would you like the power to do?” The positioning reflects the impact clients and communities can have when they have the power to achieve their goals, and the company’s role as a partner invested in their success. […]
The Flagscape logo is also getting its first update since being introduced in 1998, reflecting a more modern brand that delivers both cutting-edge technology and high-touch solutions for clients.
The new Bank of America logo starts with a sophisticated all-caps style to better emphasize Bank of America name and reinforce Bank of America stature as the premier global financial services provider working to fulfill Bank of America clients’ holistic financial needs. The Flagscape’s stripes are set further apart and the shape is more evenly geometric to make the image of the flag clearer, reinforcing associations with Bank of America global scale, capabilities and leadership. The result is a refreshed logo optimized for physical and digital environments.