Bank of America
Bank of America logo preview
Learn more about Bank of America, find out the Bank of America brand colors, and download Bank of America vector logo in the SVG file format. Find related logos. Looking for a raster logo?
Brand information
Website | Bank of America |
Agency | Lippincott |
Country | United States |
Industry | Banking and Finance |
Year | 2018 |
Rating | 92/100 (17 votes) |
Updated | Jun 11, 2024 |
The Bank of America logo features blue colors
This is a color scheme of Bank of America. You can copy each of the logo colors by clicking on a button with the color HEX code above.
History of the Bank of America logo
(from Bank of America press release)
Bank of America today announced a new brand positioning focused on the question, “What would you like the power to do?” The positioning reflects the impact clients and communities can have when they have the power to achieve their goals, and the company’s role as a partner invested in their success. […]
The Flagscape logo is also getting its first update since being introduced in 1998, reflecting a more modern brand that delivers both cutting-edge technology and high-touch solutions for clients.
The new Bank of America logo starts with a sophisticated all-caps style to better emphasize Bank of America name and reinforce Bank of America stature as the premier global financial services provider working to fulfill Bank of America clients’ holistic financial needs. The Flagscape’s stripes are set further apart and the shape is more evenly geometric to make the image of the flag clearer, reinforcing associations with Bank of America global scale, capabilities and leadership. The result is a refreshed logo optimized for physical and digital environments.
Lippincott Agency Logos:
Frequently Asked Questions (FAQ) about the Bank of America Logo
The Bank of America logo is an example of the Banking and Finance industry logo from United States. According to our data, the Bank of America logotype was designed in 2018 in the Lippincott agency. You can learn more about the Bank of America brand on the bankofamerica.com website.
Most logos are distributed vector-based. There are several vector-based file formats, such as EPS, PDF, and SVG. Simple images such as logos will generally have a smaller file size than their rasterized JPG, PNG, or GIF equivalent. You can read more about Raster vs Vector on the vector-conversions.com.
SVG or Scalable Vector Graphics is an XML-style markup-driven vector graphic rendering engine for the browser. Generally speaking, SVG offers a way to do full resolution graphical elements, no matter what size screen, what zoom level, or what resolution your user's device has.
There are several reasons why SVG is smart to store logo assets on your website or use it for print and paper collateral. Benefits including small file size, vector accuracy, W3C standards, and unlimited image scaling. Another benefit is compatibility — even if the facilities offered by SVG rendering engines may differ, the format is backward and forward compatible. SVG engines will render what they can and ignore the rest.
Having the Bank of America logo as an SVG document, you can drop it anywhere, scaling on the fly to whatever size it needs to be without incurring pixelation and loss of detail or taking up too much bandwidth.
Since the Bank of America presented as a vector file and SVG isn’t a bitmap image, it is easily modified using JavaScript, CSS, and graphic editors. That makes it simple to have a base SVG file and repurpose it in multiple locations on the site with a different treatment. SVG XML code can be created, verified, manipulated, and compressed using various tools from code editors like Microsoft VS Code or Sublime Text to graphic editors such as Figma, Affinity Designer, ADOBE Illustrator, and Sketch.
You can download the Bank of America logotype in vector-based SVG (Scalable Vector Graphics) file format on this web page.
According to wikipedia.org: "A logo (an abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark."
Logos fall into three classifications (which can be combined). Ideographs are abstract forms; pictographs are iconic, representational designs; Logotypes (or Wordmarks) depict the name or company's initials. Because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counterproductive to redesign logos frequently.
A logo is the central element of a complex identification system that must be functionally extended to an organization's communications. Therefore, the design of logos and their incorporation into a visual identity system is one of the most challenging and essential graphic design areas.
As a general rule, third parties may not use the Bank of America logo without permission given by the logo and (or) trademark owner. For any questions about the legal use of the logo, please contact Bank of America directly. You can find contact information on the website bankofamerica.com.
We strive to find official logotypes and brand colors, including the Bank of America logo, from open sources, such as wikipedia.org, seeklogo.com, brandsoftheworld.com, famouslogos.net, and other websites; however, we cannot guarantee the Bank of America logo on this web page is accurate, official or up-to-date. To get the official Bank of America logo, please get in touch with Bank of America directly or go to bankofamerica.com.
By downloading the Bank of America logo from the Logotyp.us website, you agree that the logo provided "as-is." All the materials appearing on the Logotyp.us website (including company names, logotypes, brand names, brand colors, and website URLs) could include technical, typographical, or photographic errors or typos.
We do not claim any rights to the Bank of America logo and provide the logo for informational and non-commercial purposes only. You may not use or register, or otherwise claim ownership in any Bank of America trademark, including as or as part of any trademark, service mark, company name, trade name, username, or domain registration. You do not suppose to share a link to this web page as the source of the "official Bank of America logo" Thank you.
Blue is a color that is often described as cool, calming, and serene. It is typically associated with the sky and the ocean, and is often used to evoke feelings of tranquility and peacefulness. In terms of its visual appearance, blue is a primary color that is located on the opposite end of the spectrum from red. It is often described as a cool color, as it tends to recede and appear farther away than warm colors such as red, orange, and yellow. Blue is also often described as a soothing and relaxing color, and is often used in hospitals and other healthcare settings to promote a sense of calm and well-being. Blue is a popular color that is often used in fashion, design, and marketing. It is often paired with other colors to create a range of effects, and can be used to create a sense of contrast or to create a cohesive look. Blue is also a popular color for logos, branding, and other visual identity elements, as it is often associated with trustworthiness, reliability, and intelligence.
It's important to note that these associations are not universal, and different people may have different emotional responses to colors.