View and download Walmart logo vector in SVG format.
Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.
The Walmart History
Walmart as we know it today evolved from Sam Walton’s goals for great value and great customer service. “Mr. Sam,” as he was known, believed in leadership through service. This belief that true leadership depends on willing service was the principle on which Walmart was built, and drove the decisions the company has made for the past 50 years. So much of Walmart’s history is tied to the story of Sam Walton himself, and so much of our future will be rooted in Mr. Sam’s principles.
Sam’s competitors thought his idea that a successful business could be built around offering lower prices and great service would never work. As it turned out, the company’s success exceeded even Sam’s expectations. The company went public in 1970, and the proceeds financed a steady expansion of the business. Sam credited the rapid growth of Walmart not just to the low costs that attracted his customers, but also to his associates. He relied on them to give customers the great shopping experience that would keep them coming back. Sam shared his vision for the company with associates in a way that was nearly unheard of in the industry. He made them partners in the success of the company, and firmly believed that this partnership was what made Walmart great.
As the stores grew, so did Sam’s aspirations. In addition to bringing new approaches and technologies to retail, he also experimented with new store formats—including Sam’s Club and the Walmart Supercenter—and even made the decision to take Walmart into Mexico. Sam’s fearlessness in offering lower prices and bringing Walmart’s value to customers in the U.S. and beyond set a standard for the company that lives on to this day. His strong commitment to service and to the values that help individuals, businesses and the country succeed earned him the Presidential Medal of Freedom, awarded by President George H. W. Bush in 1992.
It was during Sam’s acceptance remarks that he articulated what would come to be Walmart’s official company purpose.
The Lippincott team systematically worked its way through every piece of the brand, beginning with the organization’s behind-the-scenes culture. To achieve internal buy-in, we redesigned the company’s headquarters and led employee engagement programs. By transforming Walmart employment into Walmart brand ambassadorship, we encouraged employees to believe in — and deliver on — their roles in helping customers live better lives.
The new logo features a brilliantly simple Spark. Evocative of the light bulb that goes off in your head when you feel smart about something, or the burst of energy you feel when you enjoy a better life, the Spark speaks to the emotional foundation of the brand. The Spark is complemented by its kindred new tagline, “Save money. Live better.”