Puma Logo Preview
Learn more about the Puma brand, find out the Puma colors, and download a Puma vector logo in the SVG file format.
Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany.
Puma has been a public company since 1986, listed on the Frankfurt Stock Exchange. French luxury group Kering (formerly known as Pinault-Printemps-Redoute or PPR) holds 16%, Kering’s largest shareholder Artemis SA owns 29% of the share capital. Since 1 July 2013, the company has been led by former football professional Bjørn Gulden (CEO).
As of 2017, Puma SE employs more than 13,000 people worldwide and distributes its products in more than 120 countries.
Following the split from his brother, Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to Puma. Puma’s earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company’s name, in 1948. Puma’s shoe and clothing designs feature the Puma logo and the distinctive “Formstrip” which was introduced in 1958.
Sport has the power to transform and empower us. As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete.
Nothing comes between us and realizing our dreams. We believe success is an endless pursuit to improve ourselves and how we play.
We live to play the game. For us, sport is more than winning at all costs. We revel in the pure joy of sport competition and play.
Share excitement in Teamsports. Innovate Golf. Bring style into Running and Training and performance into Motorsports. In the light of our FOREVER FASTER mission, we bring a high level of brand heat to sports and elevate PUMA to the next level.
Logos related to Puma from the Apparel Industry
Psychology of colors in the Puma logo:
Red is excitement, energy, passion, courage, attention, lust, power, love, speed, and anger.